FRF Motors has made every effort to ensure the accuracy of the information contained in this site.
Whilst every effort is made to produce up to date products and specifications, this site should not be regarded as an infallible guide to our vehicles products and services, nor does it constitute an offer for the sale of any particular vehicle.
Copyright
All rights, including copyright and database right, in the website and its contents, are owned by or licensed to FRF Motors, or otherwise used by FRF Motors as permitted by applicable law or the copyright holder. You may not copy, reproduce, republish, download, post, broadcast or transmit any text, images, graphic, logo, button, icon, image and their selection and arrangement thereof, and any underlying source code and software, for any commercial or public purpose without prior written permission from FRF Motors or the copyright holder.
You may not adapt, alter or create any of the material or information in this site or use it for any other purpose other than for your personal non-commercial use. You agree to use this site only for lawful purposes.
FRF Motors reserves the right to use for its own purposes any material submitted to the site, including text and images, either on the site or in any other form, including for publicity purposes. FRF Motors reserves the right to monitor submissions to the site and to edit or reject any submissions.
Disclaimer
We try to ensure that information on our site is accurate, complete and up-to-date. In using this site, however, you agree to be bound by the Terms & Conditions, which take effect on the date when you first use the site.
Without prejudice to your statutory rights, the site and all information, text, names, images, pictures, logos, links and icons and other materials (without limitation) are provided 'AS IS' and on an 'IS AVAILABLE' basis without representation warranty or endorsement, express or implied. In particular, we do not warrant or represent the accuracy or completeness of information provided on this site nor do we guarantee that use of this site will be uninterrupted or error-free, or that the site and its servers are free of computer viruses or bugs.
In no event will FRF Motors be liable to any person for any damage or loss that may arise from the use of any information contained in our site or products displayed on our site, including, without limitation, indirect or consequential damages, or any damages whatsoever arising from use or loss of use, data, or profits, whether in action of contract, negligence or other tortious action, arising out of or in connection with the use of the site.
Notwithstanding anything else in these Terms & Conditions, we will not be liable for claims relating to the functionality or availability of this site.
Trademarks
All names, images, logos identifying FRF Motors are proprietary marks of FRF Motors. All third party brand, product, service and company names contained on this site are the trademarks, service marks and trade names of their respective holders. FRF Motors does not give permission for their use by any person other than the holders. Any such use may constitute an infringement of the holders' rights.
External links
FRF Motors does not represent, warrant, endorse or hold responsibility over any external sites that may be linked to and from this site. Any external site that you visit by clicking through a link on this site is outside the control of FRF Motors and you visit entirely at your own risk.
Software disclaimer
The software downloads from this site have been thoroughly scanned and tested at all stages of production, but - as with all new software - we still recommend that you run a virus checker before use. We also recommend that you have an up-to-date backup of your hard disk before using the software. FRF Motors cannot accept responsibility for any disruption, damage and/or loss of data on your data or computer system that may occur while using the software. Consult your network administrator before installing any software on a networked computer.
Cookies
Our website uses cookies to provide you with a more personalised user experience. Cookies are small text files stored on your device that allow us to remember your preferences and understand how you interact with our website.
This web site uses cookies in a number of ways which are as follows:
Aggregated Site Usage Statistics
Cookies may be placed on your computer, phone or other Internet device to provide us with aggregated data of the usage of this site and the mediums which are driving traffic to the site. The data gathered by these is aggregated and therefore your individual usage of this site cannot be attributed to you.
Essential Site Features
Cookies may be placed upon your computer, phone or other Internet device in order to provide essential site features such as allowing you to compare different cars in stock and complete enquiry forms quickly.
Complimentary Site Features
The site may also use Cookies for certain complimentary purposes such as showing you the car that you last looked at on the home page. All these functions are designed to improve your experience of using the site. If you don't want this site to place Cookies on your device you can disable these using your Internet Browser settings.
Jurisdiction
These Terms & Conditions shall be governed by and construed in accordance with the laws of England and Wales. Disputes arising here shall be exclusively subject to the jurisdiction of the courts of England and Wales.
If any of these Terms should be determined to be illegal, invalid or otherwise unenforceable by reason of the laws of any state or country in which these Terms are intended to be effective, it shall be severed and deleted from this clause. All other Terms of Use and Terms & Conditions shall remain in full force and continue to be binding and enforceable.
FRF Motors reserves the right to change any of its terms and conditions at any time by posting changes online.
If you do not accept these Terms in full, you must stop using this website immediately.
People who use our services
We have to hold the details of the people who have requested a service in order to provide it. However, we only use these details to provide the service the person has requested and for other closely related purposes. For example, we might use information about people who have made an enquiry to carry out a survey to find out if they are happy with the level of service they received. This will be completed by a third party company called Judge Service. You can view the Judge Service Privacy Statement here.
Privacy Notice
Last updated: 06/01/2025
- Who we are
FRF Motors operates as a motor retail group with the following authorised franchised dealership sites:
- FRF Motors Ltd – Neath Road, Morriston, Swansea, SA6 8JR
- FRF Bridgend Ltd – Western Avenue, Bridgend Industrial Estate, Bridgend, CF31 3RT
FRF Bridgend Ltd is a wholly owned subsidiary of FRF Motors Ltd.
In this policy we are referred to as we, us or our.
We provide new and used vehicle sales, servicing, MOTs, repairs, parts, finance, insurance, and related services.
For the purposes of UK data protection law, FRF Motors Ltd acts as the data controller for personal data processed across both sites. Our dealerships share systems, staff access, and processes where necessary to operate the group efficiently and lawfully.
- The personal data we collect
Identity and contact information
- Name, title, date of birth
- Home and correspondence address
- Email address and telephone numbers
Vehicle and ownership data
- Vehicle registration number (VRN) and VIN
- Vehicle order details and specifications
- Service history, repair records, and MOT information
- Warranty, recall, and safety campaign data
Financial and transaction data
- Payment details (processed securely by third-party providers)
- Invoices, order forms, and transaction history
Finance and insurance data (where applicable)
- Credit application information
- Employment and income details
- Information required for affordability, fraud prevention, and identity checks
Marketing and communications
- Marketing preferences and consent records
- Records of communications and interactions with either dealership site
Technical and online data
- IP address, device and browser data
- Website usage data and cookies
CCTV
- Each of our dealerships has CCTV for security purposes and the safety of our staff. We may therefore collect CCTV footage of you if you visit our premises.
Call Recording
- Please note that all telephone calls maybe recorded for training, monitoring and quality purposes. All recordings will be handled strictly in accordance with the provisions of this privacy notice.
- How we collect your data
We collect personal data when you:
- Purchase or enquire about a vehicle at either site
- Order a vehicle from the manufacturer
- Book a test drive, service, MOT, or repair
- Apply for vehicle finance, insurance, or warranties
- Contact us by phone, email, website, or in person
- Use our websites or online services
Personal data may be collected at one site and accessed by authorised staff at the other site where necessary for operational, customer service, or compliance purposes.
The protection of your personal information is very important to us and we have in place various security measures to ensure that your personal information is kept secure.
- How we use your personal data
We are committed to protecting your privacy, and will only use your personal information in accordance with applicable data protection legislation.
We use your personal data to:
- Supply vehicles and related products and services
- Manage vehicle orders and registrations with manufacturers
- Arrange and manage test drives and bookings
- Provide servicing, MOTs, repairs, and parts
- Administer manufacturer warranties, recalls, and safety campaigns
- Arrange vehicle finance, insurance, and ancillary products
- Process payments and issue invoices
- Manage customer relationships across the dealer group
- Comply with legal, regulatory, and manufacturer obligations
- Communicate with you about your vehicle, services, or account
- Send marketing communications (where permitted)
- Improve our services and customer experience
- Lawful bases for processing
We process personal data using the following lawful bases:
- Contract – where processing is necessary to perform a contract with you
- Legal obligation – including consumer law, tax law, and FCA requirements
- Legitimate interests – for group operations, fraud prevention, service improvement, and customer relationship management
- Consent – for direct marketing and optional communications where required
You may withdraw consent at any time.
- Manufacturer data sharing
As an authorised franchised dealer group, we share relevant personal data with Vauxhall, Peugeot, DS Automobiles, Alfa Romeo, Leapmotor and Mazda where necessary to:
- Register vehicle sales and ownership
- Administer manufacturer warranties and service plans
- Manage recalls and safety campaigns
- Meet franchise standards, audit, and compliance requirements
Manufacturers will usually act as separate data controllers and process your personal data in accordance with their own privacy notices.
- Sharing data within the dealer group and with third parties
Within the dealer group
Your personal data may be shared between both sites where necessary for:
- Sales and aftersales administration
- Centralised finance, compliance, or customer service functions
- Managing your relationship with the group
External third parties
We may also share your data with:
- Finance and insurance providers
- Warranty and service plan providers
- Payment processors
- IT, CRM, and dealer management system (DMS) providers
- Regulators and authorities (including HMRC, DVLA, and the FCA)
All third parties are required to keep your data secure and only use it for specified purposes.
- International data transfers
Some manufacturers or service providers may be located outside the UK.
Where personal data is transferred internationally, appropriate safeguards are applied, such as UK adequacy regulations or approved contractual clauses.
- How long we keep your data
We retain personal data only for as long as necessary, taking account of legal, regulatory, and business requirements, including:
- Vehicle sales and service records: typically up to 7 years
- Finance and compliance records: in line with FCA requirements
- Warranty and recall data: for the life of the vehicle where required
- Marketing data: until you opt out or withdraw consent
- Your data protection rights
You have the right to:
- Access your personal data
- Request correction of inaccurate or incomplete data
- Request erasure of your personal data
- Restrict processing
- Object to processing, including direct marketing
- Request data portability
- Withdraw consent at any time
- Contacting Us
If you need to contact us about any matters relating to the personal information we hold on you can submit a request by:
- Emailing - data@frfmotors.com
- Writing to - Data Protection Officer, FRF Motors Ltd, Neath Road, Morriston, Swansea, SA6 8JR
Identity verification
We may request proof of identity and address to protect your data. We will only request information that is necessary.
Third-party data
Manufacturers, finance providers, and insurers may act as separate data controllers. Requests relating solely to data they control may need to be directed to them.
- Marketing communications
We may send marketing communications by email, SMS, post, or phone where permitted by law.
You can opt out at any time by:
- Using the unsubscribe link
- Updating your preferences with us
- Contacting either dealership site
- Cookies and website data
Our websites use cookies and similar technologies to improve functionality and analyse performance.
Please see our Cookie Policy for more information.
- Complaints
If you have concerns about how your personal data is handled, please contact us first so we can try to resolve the issue.
You also have the right to complain to the Information Commissioner’s Office (ICO):
Website: www.ico.org.uk
- Changes to this notice
We may update this Privacy Notice from time to time. The latest version will always be available on our websites or on request at either site.