Contact us
View Used View New Email us
  1. Home
  2. Locations
  3. FRF Alfa Romeo Swansea

FRF Alfa Romeo Swansea

Find us

Neath Rd,
Morriston,
SA6 8HL

Contact 01792 315110

Get directions

Get Directions

Find us

FRF Alfa Romeo Swansea, Neath Road, Morriston, Swansea, SA6 8HL

Contact

Directions

01792 315110

 

Sales opening times

Monday - Friday 09:00 - 18:00
Saturday 09:00 - 17:00
Sunday Closed

Service opening times

Monday - Friday 08:30 - 17:00
Saturday Appointment Only
Sunday Closed

Parts opening times

Monday - Friday 08:30 - 17:00
Saturday Appointment Only
Sunday Closed

New cars at FRF Motors

As an authorised supplier of new Vauxhall, Mazda, Peugeot, DS, Alfa Romeo and Leapmotor cars in the South Wales region, we bring you ample choice when it comes to finding your next car.

Browse new cars

Book a service or MOT at FRF Motors

Specialising in manufacturer-approved servicing and maintenance, our specialist team has many years of experience using the latest tools and equipment to carry out inspections and assessments, so you can be assured your car is in good hands.

Book online
Alfa Romeo Swansea

FRF Alfa Romeo Swansea

The remarkable and daring history of the Brand represents an inspiring evolution that continues to unfold today.

On June 24, 1910, a new company named A.L.F.A (Anonima Lombarda Fabbrica Automobili) was founded in Milan. It was Neapolitan entrepreneur Nicola Romeo who later took over and renamed the company Alfa Romeo.

That same year, Ugo Stella and Giuseppe Merosi, the company’s first chief engineer, signed an agreement to develop two cars, the 24 HP and the 12 HP, named for their respective horsepower. A pivotal moment in the Brand's history occurred in 1923 when Ugo Sivocci won the Targa Florio in an Alfa Romeo RL, marking the first of ten victories by the Brand in the prestigious Sicilian road race.

Ask a question

Discover our extensive range of brand new cars

Whether you’re after the latest technology, superior performance, or sleek designs, our collection offers something for every taste and lifestyle. Let us help you find your perfect new car today.

New stock ready to drive away today!

Explore our selection of new vehicles available for immediate delivery. Carefully chosen for their quality and features, these cars are ideal for those who want to skip the wait and get behind the wheel sooner.

Proudly supporting the Motability Scheme

Offering a wide range of vehicles to keep you mobile and independent. With flexible options and expert advice, we’ll guide you through the process to find a vehicle that perfectly suits your needs.

Looking for a reliable vehicle for your business?

Our range of commercial vehicles combines practicality, durability, and value to help you get the job done. Whether you need a van or a fleet, we’ve got you covered.

Irresistible special offers

Whatever brings you to us, don’t forget to explore our special offers. From new and used vehicles to Motability cars and aftersales services, our regularly updated deals help you save while keeping you on the move.

Unbeatable quality!

We exclusively stock vehicles in excellent condition, guaranteeing you won’t find a better like-for-like model anywhere else. Easily secure your next vehicle from the comfort of your home with just a few clicks.

Dependability & excellence

Every car we sell undergoes a rigorous inspection and thorough test drive to ensure quality and reliability. We are committed to offering only the finest used cars, striving to provide the best quality vehicles in South Wales.

Latest stock

FRF Alfa Romeo Swansea

Was
£28,990
Price
£23,990
Finance
£278.37
Finance

FRF Alfa Romeo Swansea

Was
£28,400
Price
£24,990
Finance
£309.96
Finance

FRF Alfa Romeo Swansea

Was
£31,499
Price
£29,750
Finance
£425.73
Finance
All Stock

Representative example

Personal Contract Purchase

Cash Price Total Deposit Balance to Finance 48 monthly repayments Total charge for credit Total Amount Payable Representative APR Final Payment Interest Rate Term
£10,999.00 £2,200.00 £8,799.00 £163.63 £2,970.24 £13,969.24 10.9% £3,915.00 10.9% 48 months

Latest news and events at FRF Motors
Read all

Office: Neath Road, Morriston, Swansea, West Glamorgan, SA6 8JR
In England & Wales No: 01334431. Company No: 1334431. Data Protection No: Z6040681. VAT No: 822 119 656
© 2026 FRF Motors website designed by Bluesky Interactive.


Stay up to date with FRF Motors newsletter!

F.R.F. Motors Limited trading as FRF Alfa Romeo Swansea, FRF DS Store Swansea, FRF Mazda Swansea, FRF Vauxhall Swansea, FRF Leapmotor Swansea, The Car Warehouse Swansea, F.R.F Bridgend Limited, FRF Peugeot Bridgend, FRF Vauxhall Bridgend, FRF Leapmotor Bridgend and The Car Warehouse Bridgend is an Appointed Representative of Automotive Compliance Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows F.R.F Bridgend Limited trading as F.R.F Motors to act as a credit broker, not a lender, for the introduction to a limited number of lenders, and to act as an agent on behalf of the insurer for insurance distribution activities only.


We are a credit broker and not a lender. We can introduce you to a carefully selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor.


Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next most suitable offer of finance for you. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase.


Different lenders pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement.


All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.
Regulated Complaints Post: Automotive Compliance Ltd, The Factory, 44 Alfred Street, Gloucester, GL1 4DD Telephone: 01452671560 E-mail: complaints@automotive-compliance.co.uk
Financial Ombudsman Service, the following information must also be added to this page: If we cannot resolve your complaint within 8 weeks, you may refer your dispute to the Financial Ombudsman Service. This service is free to use. Their consumer helpline is available on 0800 023 4567 or 0300 123 9123 or you can visit their website at www.financial-ombudsman.org.uk
For all other complaints please email us at Complaints@frfmotors.com with full details of the the complaint along with your full name, phone number and email address and we will aim to get back to you within 7 working days.

Please note that all telephone calls are recorded for quality assurance and training purposes.

*Please check the Motability scheme to ensure the vehicle you are interested in is available via the scheme.